Talentlink Account Manager / Implementation Planner

The Account Manager / Implementation Planner Responsible for developing and overseeing the successful execution and implementation of advertising campaigns across multiple media channels.

• Manage campaign process from briefing through to execution – interpreting client brief and aligning with global strategic approach (where necessary). Briefing internal departments and managing work-flow through the team
• To be able to interpret a client brief and provide tactical strategic advice on media communications by applying best approaches.
• Illustrate your strategic thinking (working with the strategist) by providing budget splits, recommended channel selection, and percent of budget devoted to each, whilst considering flighting specifics, and any “must have” elements required by the client.
• Manage campaign delivery process and ensure timely buying and billing of media campaigns: present media plans to the client (with assistance of implementation planning team when required), relaying required adjustments to relevant internal teams and obtaining written client authorisation for booking & buying of media; answer questions, and resolve issues; review and approve billing, handle any questions and follow thorough to payment.
• As AM and Planner you are required to recommend targets, weights, and reach and frequency goals.
• Reporting management - Responsible for tracking and reporting the status of client spending on a monthly basis, maintaining records within annual budget excel sheet that record planned and billed costs.
• To keep abreast of all emerging media and new media innovations so that they can work effectively with the strategy team in advising the client on optimal media plans and improve results.
• Help to improve interfaces between buying and planning.
• Assist in preparing regular media reviews. (Competitor analysis and media environment scans)

• Skilled at handling fast-paced, short lead-time client requests
• Excellent internal work-flow management
• Extreme attention to detail; great accuracy and thoroughness
• Must be tenacious spending many hours doing (sometimes) tedious work (budget reporting, global reporting etc.)
• Adept at high-level client presentations
• Ability to extract and filter relevant insights/ research to support planning decisions