The Appointment Firm Digital Marketing Manager (Legal Industry Experience essential)

By | April 1, 2021

The Appointment Firm Digital Marketing Manager (Legal Industry Experience essential)

The Appointment Firm

Digital Marketing Manager (Legal Industry Experience essential)

  • Be an early applicant
  • Permanent
  • Full Time
  • R650 000 to R750 000 CTC per annum
  • EE/AA
  • Published: 



Our client, a dynamic legal firm has a unique opportunity for an experienced Digital Marketing professional to join their team.

Duties & Responsibilities

The Digital Marketing Manager is responsible for:

  • Designing and delivering innovative digital (email, web, display advertising) and social media campaigns for the business
  • Designing, building and maintaining our social media presence
  • Working with managers to plan, manage, implement and optimise high impact digital marketing campaigns
  • Providing planning and design, general management, quality control and optimisation across all owned, earned and paid digital channels
  • Managing website pages ensuring a differentiated and impactful market presence that showcases the full portfolio of services
  • Overseeing social media campaign planning, development and integration with the firm’s communications calendar
  • Analysing, reviewing and reporting on all digital marketing activity and translating anecdotal or qualitative data into recommendations
  • Utilising strong analytical ability to evaluate end-to-end client experience across multiple channels and client touch points
  • Briefing and overseeing the work of internal and external agencies and other vendor partners
  • Evaluating emerging technologies – providing thought leadership and perspective for adoption where appropriate
  • Providing internal training to empower and enable fee earner to engage effectively on social media platforms
See also  Business Analyst (JHB)

Desired Experience & Qualification

  • Clear track record of managing high impact and effective multi-channel digital campaigns (preferably in a law firm or other professional service firm): the individual should have experience managing online content strategy, messages, design and UX to drive engagement across digital channels.
  • Keen understanding of target audience strategy and intricacies of buying centres, buying groups and buyer personas, to be able to recommend aligned content strategies
  • Search engine marketing experience: experience with search engine optimisation and paid search strategies
  • Mandatory social media channel professional experience: LinkedIn, Twitter, Instagram, Slideshare and YouTube
  • Advanced data analytics skills: experience and knowledge of analytics, understanding of digital KPIs and campaign optimisation based on data driven insights
  • Experience working with agencies to deliver according to the firm’s brief: excellent communication skills and detail oriented approach. Results-driven.
  • Experience using digital marketing tools and platforms to improve outcomes: understand the role various content assets play across the buyer journey, which channels various personas reference to access content, and preferred content formats.
  • Experience with CRM systems: leveraging data on CRM to deliver targeted, relevant and individualised messaging and campaigns.


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The Appointment Firm
Badenhorst Road, Blackheath, Cresta, 2194 Randburg, South Africa

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