Rhodes University Postgraduate Diploma in Media Management Overview

Rhodes University Postgraduate Diploma in Media Management Overview

PDMM Overview

The Postgraduate Diploma in Media Management (PDMM) is designed to prepare recent graduates and working professionals to fast track their careers to management positions in the media industry.

Our intensive fulltime programme aims to equip tomorrow’s media leaders with the skills and knowledge they need to lead innovative media organisations as these grapple with the challenges and opportunities presented by new technologies.

The course addresses key issues confronting media managers including questions relating to, among others, the impact of new technologies on traditional media, the critical role of leadership, managing people in changing times, understanding media markets and making creative content decisions. The course also introduces students to the fundamentals of media economics, human resource management and distribution strategies.

Primarily designed as a professionally-orientated  qualification, the PDMM’s location on the same level as an honours degree on the South African National Qualifications Framework means it can also provide a stepping stone to a masters-level qualification.


  • Media Management Contexts, Policy and Institutions
  • Media Management and Leadership
  • Media Economics and Financial Planning
  • Markets, Audiences and Advertising
  • Human Resources Management
  • Managing Media Content
  • Circulation and Distribution
  • New Technology and Convergence

Interested students do not need to have a degree in journalism or management, but they must be able to show why they are interested in completing a media management course.

Deadline for all 2019 applications: The closing date for South African-based students is 15 January 2019; for external candidates the closing date for applications is 15 November 2018.

Please refer to the course brochure for more information and do not hesitate to contact the Institute if you have any queries.

Please note:  All external students applying for PDMM 2018 need to pay R100 application processing fee into the Rhodes University account.  Please read the Checklist section on the ‘Application For Admission’ forms carefully to ensure that your application is processed.

Bank Details:

First National Bank, Grahamstown
Branch code: 210717
Account code: 621 4550 3076
Ref:  PDMM Application Fee

Sibonise Mbengashe
PDMM course coordinator and Financial Administrator
Sol Plaatje Institute for Media Leadership
School of Journalism & Media Studies
Rhodes University
Telephone: +27 (0) 46 603 8851
Fax: +27 (0) 46 603 7527
Email: S.Mbengashe@ru.ac.za