The Appointment Firm Digital Marketing Manager (Legal Industry Experience essential)
The Appointment Firm
Digital Marketing Manager (Legal Industry Experience essential)
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Introduction
Our client, a dynamic legal firm has a unique opportunity for an experienced Digital Marketing professional to join their team.
Duties & Responsibilities
The Digital Marketing Manager is responsible for:
- Designing and delivering innovative digital (email, web, display advertising) and social media campaigns for the business
- Designing, building and maintaining our social media presence
- Working with managers to plan, manage, implement and optimise high impact digital marketing campaigns
- Providing planning and design, general management, quality control and optimisation across all owned, earned and paid digital channels
- Managing website pages ensuring a differentiated and impactful market presence that showcases the full portfolio of services
- Overseeing social media campaign planning, development and integration with the firm’s communications calendar
- Analysing, reviewing and reporting on all digital marketing activity and translating anecdotal or qualitative data into recommendations
- Utilising strong analytical ability to evaluate end-to-end client experience across multiple channels and client touch points
- Briefing and overseeing the work of internal and external agencies and other vendor partners
- Evaluating emerging technologies – providing thought leadership and perspective for adoption where appropriate
- Providing internal training to empower and enable fee earner to engage effectively on social media platforms
Desired Experience & Qualification
- Clear track record of managing high impact and effective multi-channel digital campaigns (preferably in a law firm or other professional service firm): the individual should have experience managing online content strategy, messages, design and UX to drive engagement across digital channels.
- Keen understanding of target audience strategy and intricacies of buying centres, buying groups and buyer personas, to be able to recommend aligned content strategies
- Search engine marketing experience: experience with search engine optimisation and paid search strategies
- Mandatory social media channel professional experience: LinkedIn, Twitter, Instagram, Slideshare and YouTube
- Advanced data analytics skills: experience and knowledge of analytics, understanding of digital KPIs and campaign optimisation based on data driven insights
- Experience working with agencies to deliver according to the firm’s brief: excellent communication skills and detail oriented approach. Results-driven.
- Experience using digital marketing tools and platforms to improve outcomes: understand the role various content assets play across the buyer journey, which channels various personas reference to access content, and preferred content formats.
- Experience with CRM systems: leveraging data on CRM to deliver targeted, relevant and individualised messaging and campaigns.